Bradford Willcox and Katie H. Willcox founded Natural Model Management in 2011. Katie has been a top plus model for over a decade, giving her tremendous insight into the elusive industry.

Katie and Bradford were inspired to open Natural Model Management after seeing a shift in the public's preference for models that represent health and an attainable reality for the average woman. Natural’s mission is to let models be healthy and happy, while providing them with an opportunity to work as a model at their natural body shape and size.

At Natural Models, an environment that encourages personal health is provided. Models are encouraged to find a healthy weight for their bodies through acts of self care and love such as exercise and eating well because we know you look your best when you are healthy!

Many of the models have become involved with Healthy is the New Skinny, a company that Katie and Bradford founded, to teach women self-love and healthy body image.